Google SEO or SEM - AdWords

With SEM Searching machine marketing is meant. Searching machine marketing refers only to the order of paid-up announcements in searching machines, in particular with Google. Announcements with Google are called AdWords. These announcements appear with a search in the net on the right side of the screen. For these paid-up announcements an account which is called just AdWords with Google is furnished with the searching machine. On this account become Keywords, so possible searching inquiries of potential customers, highly loaded. SEM campaigns are interesting in particular for on-line shops. Aim is present to lead so many customers as possible about the announcement on the promoted website and to generate in the ideal case, an active purchase decision. This process is called Conversion. The costs arise from the Costs by Click (CPC); besides, the value of single Keywords varies with their relevance with searching inquiries and the competition which rules around a Keyword in the market.

Conversion Costs by Click AdWords with Google