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Social media Technologies take on many different forms including blogs, business networks , enterprise social networks, forums, Microblogs, photo sharing, products/services review, social bookmarking, social gaming, social networks, video sharing and virtual worlds

• Some social media sites have greater virality - defined as a greater likelihood that users will reshare content posted (by another user) to their social network. Many social media sites provide specific functionality to help users reshare content - for example, Twitter's retweet button, Pinterest pin or Tumblr's reblog function. Businesses may have a particular interest in viral marketing; nonprofit organisations and activists may have similar interests in virality.
• Mobile social media refers to the combination of mobile devices and social media. This is a group of mobile marketing applications that allow the creation and exchange of user-generated content
• Due to the fact that mobile social media run on mobile devices, they differ from traditional social media by incorporating new factors such as the current location of the user (location-sensitivity) or the time delay between sending and receiving messages(time-sensitivity)
• Although traditional social media offer a variety of opportunities for companies in a wide range of business sectors, Economic Sector mobile social media makes use of the location- and time-sensitivity aspects of it in order to engage into marketing research, communication, sales promotions/discounts, and relationship development/loyalty programs